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Case Study: Territory Optimization – No More Drawing Maps By Hand

Case Study: Territory Optimization – No More Drawing Maps by Hand

As common to many organizations of their size, territory optimization seemed like an unsolvable challenge for Cox Automotive’s sales team. With a constantly growing sales force and ever-shifting market landscape, there was a critical need for a data-driven approach to territory optimization to proportionally distribute opportunities across performers of all levels. This approach would need to be fueled by continuous feedback from the sales team while also supported by cold, hard numbers.

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