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TerrAlign Announces Webinar on Linking Sales Execution with the Business Plan

Reston, VA – October 22, 2010 – The TerrAlign Group, a leading provider of Sales Territory Management solutions, and The Sales Management Association will partner to host a free webinar titled Linking Sales Execution with the Business Plan on October 27, 2010.

In this webcast, the presenters will review approaches for linking the specific action plans for sales execution with the business plan. Session attendees will learn to bring proven process discipline and analytical rigor to the sales planning effort as a way of making the business plan actionable to sales leadership. Areas of focus include territory sizing and deployment, workload optimization, sales quota allocation, and incentive compensation alignment.

Speakers include Dan Caldarera, a sales operations leader with more than 20 years experience with Johnson and Johnson, Ken Kramer, Director at TerrAlign Group, and Bob Kelly, Chairman of The Sales Management Association.

For more information or to register, visit

About The Sales Management Association
The Sales Management Association ( provides on-line resources, tools, training, career development, and professional networking opportunities for its membership. The Sales Management Association is committed to the needs of their membership and their leadership and Advisory Boards, made up of practicing professionals, academics, and thought leaders, steer the association’s focus on peer-driven solutions and content.

About TerrAlign
The TerrAlign Group ( provides Sales Territory Management software and services to a wide variety of Global 2000 companies. TerrAlign developed the world’s first desktop-based sales territory optimizer over two decades ago and since that time has broadened its offerings and expanded its domain expertise. It is now the first and only software vendor to deliver a Sales Territory Management solution for the Salesforce Platform, is an AppExchange Certified Partner, and is a leading provider of Sales Territory Analysis and Sales Territory Planning software.



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