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TerrAlign Wins Beagle Research’s 2008 CRM WizKids Award

Reston, VA, March 31, 2008 — The TerrAlign Group, Inc., a leading provider of Sales Resource Optimization solutions, today announced its selection as a recipient of the 2008 WizKids Award presented by Beagle Research Group, LLC.  The award is presented annually to a hand selected group of emerging companies that provide innovative business solutions designed to advance new or improved business processes.  This year had seven recipients, that also included TerrAlign partner, Verticals onDemand – the pharmaceutical industry’s only provider of Software-as-a-Service (SaaS) CRM solutions.

In addition to the award, Beagle produces a report that details the significance of each winning company’s solution through a case study highlighting one customer’s experience.  For TerrAlign, Beagle wrote about Sepracor, a research-based pharmaceutical company dedicated to treating and preventing human disease by discovering, developing and commercializing innovative pharmaceutical products, such as LUNESTA®.

Denis Pombriant, managing principal of Beagle and the report’s author said, “TerrAlign brings a sophisticated mapping and planning solution to territory planners at organizations with large and medium-sized field sales teams.  This kind of solution gives field managers and sales operations analysts the ability to optimally allocate sales resources and provides equitable and manageable territories for sales reps.”

Vithy Vithyanand, Associate Director, Commercial Analytics for Sepracor, when discussing their territory optimization needs for the report, stated that “We needed to identify the high, medium and low priority targets in each territory,” and “drive time needs and many other things that go into balancing a territory.”  TerrAlign’s ability to quickly reconfigure territories was the thing that ultimately sold Vithyanand.  “We do a lot of ‘what-if’ analysis before we finalize territories,” he said.  And with a large sales force it would not be possible to invest a great deal of attention into each territory without automation.  “We wouldn’t be able to do as much analysis without TerrAlign,” Vithyanand said.

“We are honored that Beagle Research has selected TerrAlign for the WizKids award,” said Jim Brown, president at The TerrAlign Group.  “We had pioneered this technology 20 years ago, continually enhancing it over the years to make it the most robust and feature rich solution on the market.  Our recent efforts, also a first for solutions like ours, to leverage web technology and integrate with leading CRM solutions has added tremendous value for our customers.  This award validates TerrAlign’s significant value for optimizing sales resources and our contribution to the broader CRM market.”

The full report is available at and the individual case study highlighting TerrAlign and Sepracor can be downloaded at

About TerrAlign
The TerrAlign Group (, founded in 1987, provides Sales Resource Optimization software and services to a wide variety of Global 2000 companies. The TerrAlign Group developed the world’s first desktop-based territory optimizer almost two decades ago for a leading pharmaceutical company, and is now the first and only software vendor to deliver a Territory Alignment & Optimization solution for the Salesforce Platform , and is an AppExchange Certified Partner. TerrAlign also provides strategic services that include promotional response modeling, field force sizing, account profiling, call planning, territory optimization, and territory realignments. TerrAlign customers benefit from increased sales revenues and market share, decreased travel costs and reduced turnover.

About Beagle Research Group
Beagle Research Group, LLC is a consulting and market research organization focused on emerging companies and technologies that will have an important impact on the way business is conducted in the future.  WizKids is a trademark of Beagle Research Group, LLC.

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