skip to Main Content


November 17, 2009, (Toronto, ON) – Varicent Software, the leading provider of Sales Performance Management (SPM) and Incentive Compensation Management solutions and The TerrAlign Group, a leading provider of Sales Resource Optimization solutions are collaborating to provide a comprehensive solution around SPM, focusing on territory management and territory optimization.

TerrAlign provides an advanced planning tool for sales operations analysts to optimally align accounts and opportunities with sales reps. Varicent SPM provides a solution to manage account ownership, enable quota setting, analyze data to design effective compensation plans and make accurate commission payments. Together, customers can optimize their sales territories and manage compensation accordingly.
The partnership is focused on a joint technology investment centered on the development of a connector from TerrAlign into Varicent SPM. The connector allows Varicent SPM users to easily integrate data from TerrAlign within Varicent SPM. In addition, Varicent and TerrAlign developed a joint solution blueprint for Salesforce CRM providing a single access point for customers.

“The combination of Varicent SPM and TerrAlign provides a solution designed to meet the needs of sales operations professionals who are constantly trying to improve operational efficiencies in the field while dealing with ever changing business conditions,” said Ken Kramer, Director Business Development, TerrAlign. “Effective territory alignment can increase revenue, reduce costs as well as reduce the time required to enact new alignments. We are excited to partner with Varicent as our clients often ask us about quota and incentive compensation solutions as part of the overall sales optimization process. We are looking forward to utilizing their territory management tools and expertise as a compliment to our optimization software.”

TerrAlign’s territory optimization technology gives companies the power to easily design or realign sales territories to maximize resources and geographic potential. By designing sales territories that balance revenues, work and travel time, companies can quickly benefit from more manageable territories, more motivated sales reps, and higher sales performance.  TerrAlign’s solutions let you easily design and map sales territories geographically to optimize sales resources and maximize profits.

Through its territory management solution, Varicent SPM automates and manages territory assignments and their association to quotas to help companies anticipate and react to frequent territory changes, both permanent and temporary, ensuring accurate sales compensation and performance reporting. Further, organizations improve business insight through the access to and use of timely and meaningful sales territory data.
“Both territory optimization and territory management are crucial elements to consider when developing effective sales plans” said Mark Girvan, VP, Business Development, Varicent Software. “This partnership with TerrAlign will provide business users with additional knowledge and tools to help make sound territory and performance management decisions to help drive their sales production and company growth.”

About TerrAlign 

The TerrAlign Group (, founded in 1987, provides Sales Resource Optimization software and services to a wide variety of Global 2000 companies. The TerrAlign Group developed the world’s first desktop-based territory optimizer almost two decades ago for a leading pharmaceutical company, and is now the first and only software vendor to deliver a Territory Alignment & Optimization solution for the Salesforce Platform, and is an AppExchange Certified Partner. TerrAlign also provides strategic services that include promotional response modeling, field force sizing, account profiling, call planning, territory optimization, and territory realignments. TerrAlign customers benefit from increased sales revenues and market share, decreased travel costs and reduced turnover.

About Varicent Software Incorporated
Varicent Software Incorporated is an innovative software solutions provider delivering measurable improvements to its clients businesses through its industry-leading sales performance management solution Varicent SPM. Varicent’s customers are high-performing companies representing a variety of industries and include Waste Management, Convoy Financial Group, Sherwin-Williams, Manpower, Autodesk, Getty Images, Starwood Hotels, Sun Hung Kai Financial, and many others. For more information, please visit

Back To Top